Ron Arad is an Israeli architect and designer. For more than 25 years he has worked on the thin dividing line between industrial design and contemporary art. In his partnership with Moroso, his plastic and conceptual research added to the company’s interpretative sensitivity. The designer’s audacious genius is assimilated and translated into objects that transcend their mere form to bring a relationship-generating vitality into everyday life.

The Moroso company, founded in 1952, produces upholstered furniture and high-end seating in collaboration with the best international designers. Since the Second World War, Moroso has been able to combine its strong knowledge of craftsmanship and tailoring with industrial production; its uniqueness lies in the combination of design, contemporary art and fashion, to offer products of the highest quality. In fact, Moroso represents the evolution of the Italian company that is based on the figure of the artisan entrepreneur and sees the family as the fulcrum in which this business history has taken root and developed. Founded by Agostino Moroso, today the furniture company is headed by Roberto Moroso, managing director, and Patrizia Moroso, artistic director. Moroso creates and customizes specific projects for the contract and luxury residential market. His collections convey stylistic and formal research, design and production experience. The Company can count on the talent of over seventy master craftsmen in its own production atelier, who, together with the network of excellent suppliers and the use of the highest quality materials, make every single product unique. Moroso's Design is based on research, values, talent, know-how and links with the territory, all elements that allow the company to offer unique products. Moroso is synonymous with quality: materials, linked to the attention of master craftsmen and attention to detail; design, associated with personalization; culture, which coincides with the ability to interpret the different sensibilities of designers; ethics, as a commitment to continuing a business model aimed at knowledge, with respect for the people who are part of it.